The Hollywood Reporter's Power Broker Awards Just Turned a Celebrity Penthouse Into NYC's Real Estate Showcase

TL;DR: The Hollywood Reporter celebrated New York's top real estate agents on May 21, 2026 inside Cara Delevingne's $9.45M Gramercy Park penthouse — a property previously owned by Jimmy Fallon with handwritten notes by Taylor Swift on the kitchen walls. The Society Group presented the event, honoring brokers across eight categories. For streaming audiences hooked on Selling Sunset and Million Dollar Listing, this is where that entertainment actually happens.

The venue isn't a backdrop. It's the story.

When The Society Group founder Alexander Ali needed a location for this year's Power Broker Awards, he didn't rent a hotel ballroom or book a Midtown loft. He chose 34 Gramercy Park East — a nearly 5,000-square-foot penthouse that reads like a Wes Anderson film set designed by someone with genuinely eclectic taste. Hand-painted staircases featuring Lin-Manuel Miranda as Hamilton. A hidden nook under the stairs with a vintage working phone that connects only to the third floor. Kitchen walls covered in Taylor Swift's handwriting. The kind of property that makes you realize luxury real estate isn't about square footage — it's about the people who've lived there and what they chose to leave behind.

"When I saw this residence, I knew," Ali told the room. "It's so unique, so different, and if you want to know what's selling in New York, this is it."

That line matters. Ali wasn't describing a property. He was describing a thesis about the current market: character over catalog, provenance over polish, the irreplaceable over the reproducible.

Why This Party Matters More Than Most Industry Awards

Here's what struck me: for anyone streaming Selling Sunset or Million Dollar Listing New York on Netflix India right now (and there's a substantial audience doing exactly that), the THR Power Broker Awards is the real-world event those shows are essentially building toward. Several brokers honored at this year's ceremony have appeared on or been discussed in connection with Netflix's real estate docuseries format.

Steve Gold of Corcoran, who attended the 2026 ceremony, was a longtime cast member on Million Dollar Listing New York. Watch him on Netflix now, then scroll through THR's Power Brokers List. The gap between "TV personality" and "actual market mover" is smaller than you'd think.

For Indian audiences specifically, here's where to find the relevant shows:

Netflix India: Selling Sunset (Seasons 1–7), Million Dollar Listing New York (multiple seasons), Owning Manhattan
Amazon Prime Video India: Select luxury real estate content, though inconsistent inventory
Disney+ Hotstar India: Limited programming in this category; check current availability
JioCinema / SonyLIV: No comparable series at present

The broader gap? India's streaming platforms haven't produced a homegrown equivalent to Selling Sunset despite Mumbai and Delhi having property markets that are equally dramatic and arguably more cinematic. That absence is worth noting, especially after JioCinema's Mumbai Real Estate pitch reportedly stalled in development in late 2025 — a project that, had it moved forward, would have dropped into a market where Selling Sunset Season 7's premiere episode alone pulled an estimated 8.3 million global views in its first week on Netflix.

Who Got Honored, and What the Categories Tell You

Eight award categories reveal what New York's real estate market actually values right now. Not just who closed the biggest deal.

Cathy Franklin of Corcoran took home the Stratospheric Sale Award, recognizing a transaction significant enough that Ali described it as making "every other number in the room feel modest." Franklin also won the Philanthropic Impact Award the previous year, making her a back-to-back honoree. She was unsparing in her acceptance: "I know all the brokers in this room. I love them. This is a great group, and that's what makes this industry. There are so many good people." The room clearly appreciated the directness.

Greg Williamson of Douglas Elliman won for Philanthropic Impact this year. Thirteen years ago, he started a concert called Love Rocks that's raised $70 million for God's Love We Deliver — an organization that feeds New Yorkers too sick to cook or shop for themselves. That's not a side project. That's a career-defining contribution that has nothing to do with closing rates.

Carl Gambino, traveling internationally and unable to attend, won the Agent of Historic Architecture Award. His co-executive director Addie Dorsey accepted, noting Gambino's particular pride in the Woolworth Mansion sale — a property that required the kind of market knowledge and patience that doesn't photograph well on Instagram but defines serious broker work.

Jordan Silver of Brown Harris Stevens was nominated for the Media Maverick Award. Silver is also a producer on Broadway's The Lost Boys. When he told THR about the nomination, he admitted something that matters: "It was surreal to be nominated with people like Steve Gold, who, a few years ago, I was watching on Million Dollar Listing and going, 'I want to be on the level with them.'" That's the arc the real estate entertainment genre is built on — and it's why Movie OTT tracks this intersection between celebrity culture and property media closely.

Most coverage of events like this treats the awards as a networking photo-op with champagne. The more honest read is that THR's Power Broker franchise is doing something structurally similar to what the studio trade press did in the 1940s and '50s, when the line between industry reporting and mythmaking was deliberately blurred to create a self-reinforcing celebrity ecosystem. The brokers aren't just being honored; they're being cast.

The Penthouse Itself: A Property That Tells Stories

Jimmy Fallon and Nancy didn't just live at 34 Gramercy Park East. They built something there — layer by layer, according to Addie Dorsey's description: "They were just building up, one layer after the next. They built their lives here and you can feel that. That's what a home is supposed to be."

The property comes with its own key to Gramercy Park — one of only 383 keys in existence for one of Manhattan's last private parks. Fallon had original seats from Johnny Carson's Tonight Show run installed in a bedroom. Miniature dioramas from a New Hampshire Natural History Museum set into the walls of a former playroom. Four gas fireplaces. A third-floor turret with a nook bed and fairy lights.

And then there's the kitchen with Taylor Swift's handwriting on the walls — a detail that's not particularly relevant to the property's market value but is absolutely relevant to understanding why a venue matters beyond its dimensions.

Cara Delevingne currently owns the penthouse. It's listed by Carl Gambino of the Gambino Group and Stefani Berkin of R New York at $9.45 million. That price includes the Gramercy Park key and whatever stories the walls have absorbed.

The thing nobody mentions in most real estate coverage is how much a property like this functions as a kind of memory palace, where each previous owner's taste and obsessions are literally painted onto the walls. That's not a feature. That's evidence of a life.

What Streaming Audiences Actually Want to Know

If you're watching Million Dollar Listing New York on Netflix and wondering whether the brokers are real or just TV characters — they're real. The show documents actual transactions with actual stakes. The difference is that the THR Power Brokers List honors the ones you don't see on camera.

According to Movie OTT's where-to-watch tracker, Netflix India carries multiple seasons of both Selling Sunset and Million Dollar Listing New York, with Owning Manhattan arriving more recently. All three shows feature the same brokerage culture that THR's awards celebrate — but they're also edited, compressed, and built for narrative momentum. The Power Broker Awards are what happens when you remove the dramatic editing and just let brokers talk about their actual work.

Hard to say why Indian OTT platforms haven't commissioned their own version yet. The market's there. The drama's there. The cinematic potential is arguably higher than New York's (Mumbai's architectural chaos alone would make for better television than Manhattan's grid). But the gap exists, and it's been wide for about five years now.

The 2026 Awards and What Comes Next

The Power Broker Awards ceremony coincided with THR's release of its 2026 New York Power Brokers List — the event is essentially the list's launch party, held in a venue designed to make rankings feel tangible rather than abstract.

Watch for whether THR expands the franchise to other markets (Los Angeles has its own version; international editions remain speculative), whether any of the 2026 honorees land docuseries deals with Netflix or Bravo in the next commission cycle, and whether the Gramercy Park penthouse sells at or near its $9.45 million ask in the months following the event's publicity boost.

ASH Staging's expansion into London and a new venture called Room Service is worth tracking if you follow the luxury staging and interior design space — that's a business with direct streaming content implications.

Where to Find the Full List and the Property

As of May 21, 2026, THR's complete 2026 New York Power Brokers List is live on The Hollywood Reporter's website. The Gramercy Park penthouse, co-listed by Carl Gambino and Stefani Berkin, remains on the market at $9.45 million. For streaming audiences following the brokers honored this year, Steve Gold's work on Million Dollar Listing New York is available on Netflix across multiple regions. For current streaming availability of real estate entertainment across Netflix, Prime Video, and Hotstar in India, Movie OTT updates listings regularly. The next Power Broker event is expected in 2027.