Youku

About Youku

Youku is a prominent Chinese over-the-top (OTT) streaming platform, primarily available to viewers within China (CN). The service delivers a comprehensive range of digital video content, appealing to a broad domestic audience. Its extensive library features popular television series, blockbuster films, engaging variety shows, animation, and insightful documentaries. Youku distinguishes itself by offering both a wide selection of licensed content from various production houses and a growing catalog of original productions developed for the platform. As a key player in the Chinese streaming market, it specifically targets the entertainment preferences of Chinese-speaking viewers, with its content predominantly presented in Mandarin Chinese (zh). The platform is designed to serve the unique cultural and entertainment demands of its domestic market. Owned by the Alibaba Group, Youku operates as a significant digital entertainment hub, contributing to the rich media landscape in China. Globally, it can be classified as a niche or micro-platform due to its specific geographical and linguistic focus.