The 10th House: Vietnamese Folk Horror Set for Cannes Market by Skyline Media

TL;DR: Vietnamese folk horror film The 10th House is heading to the Cannes Film Market with Skyline Media handling worldwide sales. This pre-production project, from hitmaking duo Tran Huu Tan and Hoang Quan, taps into a unique Vietnamese belief about cursed buildings. Expect a Netflix path for Indian audiences, following their previous successes.

A fresh piece of Vietnamese folk horror, The 10th House, will be introduced to international buyers at the upcoming Cannes Film Market. Vietnam's Skyline Media has acquired worldwide sales rights for the pre-production feature from ProductionQ, marking the latest project from the commercially successful director-producer team Tran Huu Tan and Hoang Quan. This deal, reportedly finalized just days before Cannes kicks off, shows their clear intent to capitalize on a genre that's proving increasingly popular with global audiences.

Vietnam's Horror Hitmakers Head to Cannes

Tran Huu Tan and Hoang Quan have built an impressive track record in Vietnamese cinema over roughly three years — a body of work that truly stands out. Their films aren't just local hits; they're festival darlings and streaming successes, catching international attention.

Take Vietnamese Horror Story (2022), for example. It didn't just top the Vietnamese box office as the year's highest-grossing horror title; it also set opening-day and presale records. The film traveled widely, screening in 45-plus countries and territories, including France’s Gérardmer International Fantastic Film Festival, one of Europe's most respected genre events.

Then came The Soul Reaper (2023), which actually surpassed Vietnamese Horror Story to become the biggest Vietnamese horror release up to that point. Netflix later picked it up for Southeast Asian distribution, setting a clear path for international reach. Their film The Sisters also earned a spot in the Limelight section at the International Film Festival Rotterdam and sold to more than 12 territories. Honestly, that's not just luck. That's a team that understands what the international horror market wants and consistently delivers it within a distinctly Vietnamese framework.

This history explains why Skyline Media is bringing The 10th House to Cannes before production even starts. It's a confident move, banking on their names and the commercial logic of their past successes. If you want to check out their previous work, Movie OTT has archive coverage and streaming availability for all their past releases.

"The 10th House": What We Know So Far

Yes, the project is currently in pre-production. That's worth stating, because Cannes introductions for films at this stage can sometimes be mistaken for imminent releases. What Skyline Media is doing here is smart: they're gauging international buyer appetite before the cameras roll, using the creative team's reputation as leverage.

Here's what we've heard about the story:

The Folklore Hook: The film draws on a unique Vietnamese folk belief — one that's genuinely under-represented on screen. House builders, tradition says, sometimes embed hidden spells within a building's physical structure during construction. These can be malevolent or protective. (A pretty creepy idea, right?)
The Plot: After his father's unexplained death, a young man starts documenting strange incidents in his home. His investigation uncovers a forbidden ritual, tying the property to a chain of violent supernatural events that begin spreading outward.
The Format: It's a horror feature, not a series. The found-footage and documentation elements in the premise do suggest the kind of immersive, first-person framing that's defined a lot of recent Asian horror's crossover success.
The Team: Tran Huu Tan directs. Hoang Quan produces alongside him. ProductionQ is the production company, and Skyline Media holds worldwide sales rights.

The concept of cursed architecture isn't unique, but the specific Vietnamese tradition the film uses feels fresh. Resources covering Vietnamese ghosts and demons in folklore show just how layered the country's supernatural belief system is, with regional variations that rarely make it into mainstream horror. The 10th House is working with compelling, untapped material.

Why This Folk Horror is a Smart Cannes Play

The timing of this Cannes introduction isn't accidental. The market for Asian folk horror — specifically the kind rooted in documented local belief rather than generic supernatural tropes — has been strong for several years.

Incantation (Taiwan, 2022) became one of the most-watched non-English horror titles on Netflix globally after its streaming debut. The Medium, a Thailand-South Korea co-production, generated serious festival buzz and international sales. Gonjiam: Haunted Asylum from South Korea remains a benchmark for found-footage horror that works precisely because it anchors its scares in a real location with documented history.

What strikes me is how each of these films succeeded because of their cultural specificity, not despite it. Audiences, especially younger streaming-era viewers, have shown a clear appetite for horror that doesn't feel like it could have been set anywhere. The belief system matters. The location matters. The ritual has to feel like it belongs to a real place.

The 10th House has all of that built into its premise. The idea that a home could be secretly hexed during its own construction — that the walls themselves are the trap — is the kind of concept that lands differently when you know it comes from an actual tradition. You can find echoes of this anxiety in older accounts of haunted houses in Vietnam, where the relationship between domestic space and spiritual danger runs much deeper than Western ghost-story conventions allow. For an easy way to track streaming availability for these and other Asian horror titles, Movie OTT has you covered.

Indian Viewers and the Streaming Path

For Indian viewers, the path to The 10th House will almost certainly run through Netflix — or possibly a platform deal mirroring how the team's previous work reached South and Southeast Asian audiences.

The Soul Reaper (2023), for instance, was picked up by Netflix for Southeast Asian distribution after its theatrical run. That deal established a streaming pathway for Indian subscribers on the same platform. It's reasonable to expect a similar structure for The 10th House, depending on how Cannes sales go.

Vietnamese horror hasn't yet seen wide Indian theatrical distribution, but the OTT route has made these films accessible to Indian horror fans who've already discovered Incantation or The Medium. Given that India represents one of Netflix's largest subscriber bases globally, the appetite is clearly there — particularly among urban audiences in their 20s and 30s who've moved beyond Bollywood horror as their primary reference point. Movie OTT's where-to-watch tracker will carry updated streaming availability for The 10th House across Netflix, Prime Video, and other platforms as distribution deals are confirmed. No Indian release date or dubbing arrangement has been announced at this stage; the film hasn't entered production yet.

Next Steps: Sales, Production, and Release

The immediate next step is the Cannes Film Market itself, where Skyline Media will introduce The 10th House to international buyers. Pre-production introductions at Cannes can generate distribution pre-sales that, in turn, help finance the actual shoot. So, the outcome of these conversations could directly shape when cameras roll.

Look for any announced pre-sales or co-production arrangements in the days following the market. A Netflix or major